⎯ pricing and process
Transparent pricing.
A clear process.
No surprises.
- No long-term lock-in on first contact
Every engagement begins with a discovery call. You decide whether to proceed. There is no pressure before you are ready.
- Pricing discussed openly from day one
Starting figures are shown below. Final pricing is scoped to your situation and agreed transparently before anything begins.
- Senior leadership, not junior delivery
Every engagement is led personally by Nina Alexander, Chartered Marketer. You will not be passed to a junior team.
⎯ pricing and process
Transparent pricing.
A clear process.
No surprises.
Day Rate
Project work & diagnostics
Starting from
£1,100
per day . no minimum commitment
The right starting point if you need a defined piece of senior marketing work — a diagnostic, a workshop, a strategy session, or focused input on a specific challenge.The right starting point if you need a defined piece of senior marketing work — a diagnostic, a workshop, a strategy session, or focused input on a specific challenge.
Well suited for
- Marketing function audits and diagnostics
- SOTA strategy and planning workshops
- Team assessment and role design sessions
- Performance management process design
- One-off board presentations or commercial reviews
limited seats available
Monthly Retainer
Ongoing embedded leadership
Starting from
£4,500
per month · minimum 3-month engagement
Your fractional CMO, embedded in your leadership team on a consistent basis. Typically one to three days per week, depending on scope.
Well suited for
- Full strategic and operational marketing leadership
- Weekly presence in your leadership team
- Team management, development, and accountability
- Board-level reporting and commercial performance review
- CRM, MarTech, and campaign oversight
- Budget management and agency oversight
- Ongoing performance management support
limited seats available
Transformation Programme
Fixed scope · defined outcome
Starting from
£12,000
per programme · scoped individually
A structured engagement with agreed deliverables, a defined timeline, and a clear end state. Priced per programme based on scope.
Well suited for
- Full marketing team restructure and specialist role redesign
- End-to-end SOTA framework implementation
- Leading CRM migration and MarTech transformation
- Performance management infrastructure build
- Post-acquisition marketing function development
All figures shown are starting points. Final pricing is always scoped to your specific situation and agreed before any engagement begins. There are no hidden fees and no surprises.
⎯ At a glance
How the engagement models
compare
| What is included | Day Rate | Monthly Retainer | Transformation |
|---|---|---|---|
| SOTA strategy and planning | ✓ | ✓ | ✓ |
| Marketing function audit | ✓ | ✓ | ✓ |
| Performance management support | ✓ | ✓ | ✓ |
| Ongoing team leadership | ✓ | ✓ | |
| Board-level reporting | ✓ | ✓ | |
| CRM and MarTech oversight | ✓ | ✓ | |
| Specialist role redesign | ✓ | ✓ | |
| Agency and supplier oversight | ✓ | ✓ | |
| Hiring support | ✓ | ✓ | |
| Fixed deliverables and defined end state | ✓ |
⎯ how it works
From first contact
to active engagement
Every Aberdino engagement follows the same five steps.
There are no surprises, no hidden stages, and no pressure at any point.
Discovery Call
A 30-minute conversation about your situation and priorities. No pitch. We listen more than we talk.
Proposal
If we are a good fit, a clear written proposal within three business days: scope, model, timeline, and pricing.
Diagnostic
Every engagement begins with a focused audit. Within two weeks, you have a clear picture of where you are and what to prioritise.
SOTA plan
Your marketing plan built on the SOTA framework. Every initiative anchored to a commercial outcome.
Embedded and live
We begin working alongside your team. Embedded, hands-on, and fully accountable from day one.
⎯the sota framework
Every engagement is anchored
to commercial outcomes
SOTA is the proprietary planning and execution framework developed by Nina Alexander across 20 years of marketing leadership. It sits at the centre of every Aberdino engagement — ensuring that every decision, every campaign, and every pound of marketing investment connects directly to a commercial result.
“Most marketing teams are not failing because they lack talent. They are failing because the work is not connected to a commercial direction. SOTA fixes that.”
S
Strategy
Where are you going, and why? Every fractional CMO engagement begins with a clear commercial direction anchored to your business goals.
O
Objectives
Specific, measurable outcomes that define success. Not vanity metrics but commercial results your business can feel in revenue, pipeline, and retention.
T
Tactics
The channels, campaigns, and initiatives selected because the evidence says they work for your specific market, audience, and stage of growth.
A
Actions
Day-by-day execution with full accountability. This is where strategy becomes results and where most marketing functions without senior leadership fall short.
⎯ Common questions
Everything you might want
to know before you call
What is the minimum commitment?
For day rate work, there is no minimum — you can book a single day. For monthly retainers, the minimum is three months, which gives enough time to see meaningful commercial progress. Transformation programmes are scoped individually with a defined timeline agreed upfront.
Do you work across different industries?
Yes. Aberdino has delivered results across professional services, SaaS, EdTech, technology, and B2B services. The SOTA framework and commercial fundamentals transfer across sectors. If your business has a marketing function and a growth target, we can almost certainly help.
Do you work alongside existing marketing agencies?
Absolutely. Many clients already have agencies when they bring Aberdino in. We assess whether those relationships are delivering value, manage them on your behalf where they are, and make recommendations where they are not. We are not here to replace good suppliers — we are here to make sure they are being used properly.
Can you help with hiring into the marketing team?
Yes. Hiring support is available as part of a retainer or transformation programme. This includes writing the role brief, defining the specialist structure the new hire will sit within, supporting the assessment process, and onboarding the individual into a structure set up for them to succeed.
What happens after the discovery call?
If there is a good fit on both sides, we send a written proposal within three business days. This covers the recommended engagement model, scope, timeline, and pricing. You review it, ask questions, and decide whether to proceed. There is no pressure and no follow-up sales process.
Will I be working with Nina directly?
Yes, always. Every Aberdino engagement is led personally by Nina Alexander. You will not be passed to a junior team member or subcontractor. The seniority you see on this website is the seniority you get in the room.
What size of business is Aberdino right for?
Typically SMEs and scale-ups with between 10 and 250 employees — businesses that have moved beyond the founder doing everything but are not yet at the stage where a full-time CMO is the right investment. If you have a marketing team and a growth ambition that is not being delivered, the conversation is worth having.
What if the engagement is not working?
We agree clear commercial objectives at the start of every engagement and review progress regularly. If something is not working, we will say so first and tell you why. Retainer engagements include a review point at the end of the first three months where either party can conclude the arrangement with proper notice.
⎯ Book a discovery call
Thirty minutes.
No pitch. No pressure.
A focused conversation about where your marketing is right now and what it would take to move it forward. You will leave with something useful regardless of whether we work together.
- We respond within one business day: Every enquiry is read and responded to personally by Nina Alexander.
- Pricing discussed openly on the call: No vague answers. We will tell you clearly what an engagement would cost based on your specific situation.
- Honest about fit: If Aberdino is not the right solution for your situation, we will tell you that too and point you in the right direction.