⎯ SPEAKER & TRAINER

Marketing ideas that
change the way teams think and act.

Nina Alexander delivers keynotes, leadership sessions, and team workshops for marketing and leadership audiences across the UK and EU. Practical, commercial, and grounded in two decades of doing the work.

Keynote & Conference Sessions

Thought-provoking keynotes for marketing conferences, business events, and industry summits across the UK and EU.

Leadership Development Days

Half-day and full-day workshops for leadership and marketing teams. Hands-on, practical, and built around your organisation’s context.

Team Training & Away Days

Structured training sessions for marketing departments — from team strategy alignment to specialist skill development.

In-House and Bespoke Training

Sessions tailored to the specific challenges, audience, and strategic context of your organisation. Available in-person or virtually.

⎯ Speaking topics

Six topics.
Built on real-world practice.

Every session Nina delivers is rooted in two decades of hands-on marketing leadership — not theory borrowed from textbooks. Topics can be adapted in length and depth to fit your event format, audience level, and time available.

Topic 01

The SOTA Framework: Connecting Marketing Activity to Commercial Outcomes

Most marketing teams are busy. Few are commercially effective. This session introduces the SOTA framework — Strategy, Objectives, Tactics, Actions — and shows exactly how to connect day-to-day marketing work to the revenue, pipeline, and retention targets that actually matter to the business.

  • Practical SOTA implementation for teams of any size
  • Why activity metrics and commercial outcomes are not the same thing
  • How to build a marketing plan that every stakeholder can follow

Keynote · Workshop · Leadership session

Topic 02

The X Immutable Laws of Marketing Growth

Growth is not accidental, but it is also not achieved via force. The businesses that grow consistently do so because they apply a small number of principles with unusual discipline. This session breaks down the immutable laws that Nina has observed — and tested — across two decades of building commercial growth engines for businesses across multiple sectors and countries.

  • The laws that separate growing businesses from stalling ones
  • Where most businesses waste their marketing investment
  • How to build a growth engine that compounds over time

Keynote · Conference session

Topic 03

Marketing Team Performance: From Generalist to Specialist

Generalist marketing teams feel efficient — until they are not. This session shows leaders how to diagnose a team that is underperforming, redesign it around specialist roles, and embed the accountability frameworks that make each person excellent at a defined area of ownership. Based on real team restructures across SMEs and scale-ups.

  • How to identify where your team structure is costing you growth
  • The specialist role model and how to implement it without disruption
  • Building individual development plans that actually improve performance

Workshop · Leadership day · Team training

Topic 04

Performance Management in the Marketing Function: What the Law Now Requires

From January 2027, changes to UK employment law significantly raise the stakes of a poorly managed performance process — with no cap on compensation awards and unfair dismissal rights from just six months of employment. This session equips marketing directors and business leaders with the structured, documented approach that protects the business while doing right by the individual.

  • What the Employment Rights Act 2027 changes and what it means for your team
  • How to design and document a performance improvement process that is fair and defensible
  • The manager’s role: difficult conversations, clear expectations, and consistent process

Workshop · Leadership session · HR collaboration

Topic 05

AI and the Marketing Team of Tomorrow

AI is not replacing marketing teams — it is restructuring them. The businesses winning right now are those that have repositioned their people around high-judgment, high-value work while automation handles execution. This session gives marketing leaders a practical framework for navigating that shift without losing the human edge that drives real commercial results.

  • Which marketing roles AI is compressing — and which it is creating
  • How to restructure a team around AI without damaging morale or output
  • The skills that will matter most in the next three years

Keynote · Conference session · Leadership day

Topic 06

Senior Marketing Leadership on a Fractional Model: What It Is and When It Works

The fractional CMO model is reshaping how ambitious businesses access senior marketing leadership. This session is designed for founders, MDs, and CEOs who want to understand when fractional leadership outperforms a full-time hire — and how to make the model work from day one. Honest, practical, and grounded in real engagement experience.

  • The real difference between a fractional CMO, a consultant, and an agency
  • When fractional leadership is the right move — and when it is not
  • How to set up a fractional engagement for success from day one

Keynote · Founder/CEO events · Business summits

⎯ Audience suitability

Every session is built
for a specific room.

Topics and delivery are adapted to the audience, their level of seniority, and what the organiser needs the session to achieve. No generic presentations.

Marketing Teams

From marketing executives to senior managers. Sessions that give teams the commercial frameworks and practical tools to perform at a higher level.

Leadership & Board

Founders, MDs, CEOs, and board members who want to understand what great marketing leadership looks like — and how to build or buy it for their business.

Conferences & Events

Marketing and business conferences, industry associations, professional development events, and sector summits across the UK and EU.

Public Sector & Charities

Local authorities, councils, charities, and non-profit organisations. Nina has trained marketing professionals from these sectors extensively and understands their specific operating context.

Professional Services

Law firms, consultancies, accountancy practices, and B2B service businesses where marketing is underinvested but the growth opportunity is significant.

SMEs & Scale-ups

Growing businesses where the founder or MD is trying to professionalise the marketing function and build a team that delivers consistent commercial results.

⎯ Request speaking engagement

Let’s talk about
your event.

Topics and delivery are adapted to the audience, their level of seniority, and what the organiser needs the session to achieve. No generic presentations.

Whether you are organising a conference, planning a leadership day, or looking for a trainer for your marketing team, the first step is a short conversation about what you need and whether Nina is the right fit for your audience.

  • We respond within two business days
    Every speaker enquiry is reviewed personally by Nina. You will receive a direct, honest response about availability and fit.
  • Topics adapted to your audience
    Every session is tailored to the seniority, sector, and specific goals of your event. No off-the-shelf presentations.
  • Available UK and EU — in-person or virtual
    Nina is based in the UK and delivers in-person talks across the island, as well as within most EU countries. Virtual sessions are also available for remote or hybrid events.
  • Fees discussed on enquiry
    Speaker fees vary depending on event type, format, duration, and location. All fees are discussed openly and agreed before any commitment is made.

Request Nina as a speaker

We respond to all speaker enquiries within two business days.